From Marginal to Mainstream. Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First, Paperback/Helen Edwards
Kogan Page Ltd

From Marginal to Mainstream. Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First, Paperback/Helen Edwards

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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth. Publisher: Kogan Page Ltd Author(s): Helen Edwards Number of pages: 264 Publication date: 2023 Dimensions: 156 x 234 x 16 Cover type: Paperback / softback

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